PROJECT CREST
Bannock Development Corporation & the City of Pocatello are working together on an ambitious project to attract new businesses and generate revenue.
WHAT IS PROJECT CREST
Project CREST (Convention, Recreation, Entertainment, Sports, and Travel) is an initiative led by the Bannock Development Corporation in Pocatello. It aims to transform underutilized airport property into a multi-purpose economic hub that includes convention facilities, recreation areas, entertainment venues, sports complexes, and travel infrastructure. The project is designed to drive economic growth, improve community amenities, attract visitors, and create jobs while enhancing the region’s appeal.
How will CREST effect the community?
CREST will have a transformative impact on the community by driving economic growth, creating jobs, and enhancing the overall quality of life. Residents will benefit from new recreational and entertainment amenities. One of its key advantages is its ability to generate revenue for public services without raising taxes, as it repurposes underutilized city-owned land into a self-sustaining economic hub.
When will crest be completed?
CREST is in its early stages, focusing on planning, stakeholder engagement, and strategic development. The Bannock Development Corporation has been leading efforts to secure support, align regional collaboration, and lay the groundwork for future infrastructure development.
Where can i get updates about crest?
- Bannock Development Corporation Website & Social Media – We’ll routinely update the community with social media posts and behind-the-scene content.
- City of Pocatello Website
- Local News Outlets
CREST design & concept
CREST Announcement
Bannock Development Corporation Unveiled CREST to the public on February 28th 2025
CREST Pocatello
A Vision For Sustainable Growth
About project crest
At Bannock Development Corporation, we don’t just talk about economic development—we make it happen. The CREST Pocatello Project is our most comprehensive initiative yet, aimed at creating sustainable growth that benefits residents, businesses, and visitors alike.
Announced on February 28th, this transformative project will reshape the economic and social landscape of the Portneuf Valley by investing in infrastructure that supports Convention, Recreation, Entertainment, Sports, and Travel (CREST).
Vision & leadership
At the heart of this ambitious endeavor is Bannock Development Corporation, which has led the way through:
- Visionary Planning – Identifying the potential of airport property as a regional economic engine.
- Strategic Recruitment – Bringing together stakeholders from businesses and government.
- Expert Facilitation – Navigating zoning, planning, and community engagement with transparency.
This project isn’t just about development—it’s about rethinking how we use community assets for long-term prosperity.
A Holistic approach
True economic development requires a comprehensive strategy, which is why CREST Pocatello focuses on:
- Business Growth – Attracting new enterprises while supporting existing ones.
- Workforce Development – Providing training and skills for current and future job markets.
- Infrastructure Expansion – Enhancing transportation and public facilities.
- Quality of Life – Investing in recreational and cultural amenities.
- Revenue Diversification – Reducing dependence on single industries for economic resilience.
Diverse Economic Impact
CREST Pocatello will serve multiple sectors, ensuring broad community benefits:
- Convention Centers – Attracting business tourism and professional gatherings.
- Recreation Spaces – Providing facilities for residents and visitors.
- Entertainment Venues – Enhancing the region’s cultural offerings.
- Sports Complexes – Supporting youth programs and regional tournaments.
- Travel & Infrastructure Upgrades – Improving visitor experiences and accessibility.
By diversifying revenue sources, this project ensures long-term economic sustainability and resilience.
WHY CREST MATTERS
Strategic Use Of City-Ownd Land
The project will repurpose hundreds of acres of city-owned property near the airport, transforming it into a revenue-generating development that maximizes economic potential without consuming new resources.
Conclusion
The CREST Pocatello Project is more than just a development—it’s a commitment to proactive, sustainable growth that will benefit generations to come. By leveraging our assets, fostering economic diversification, and strengthening regional collaboration, we are positioning Pocatello and the Portneuf Valley for lasting prosperity.
We invite you to join us in making this vision a reality.